MMA (Mixed Martial Arts) or as we call it in real estate . . . Message Media & Audience (MMA). Once you fully understand this basic "rule" you will always be able to make money. The episode starts out by talking about CTN (Criteria, Terms, and Network - or your 'team'). Then the conversation turns into how the real estate economy is at the time of this recording. And what it might turn into. Then Bill covers when you should marketing start and stop while doing a deal, and on from there. At this point the conversation turns to the best way to find your "perfect" audience and what to say them. And, why this is so important in the buying house industry. We then creep into some good advice on how to make offers. Some stuff not covered before. As if in a college course learning to flip houses. A very good episode for beginners.